I have decided to increase my stake in both Pharmaseal and DAME. Each brand motivated me for different reasons.
Firstly, my investment philosophy and goal are not primarily to seek a high-return exit, but to own or partly own brands and businesses that have genuine value. To achieve this, value must be created through good product design and functionality, along with exceptional customer service.
Secondly, my investment decisions are influenced by the people I work with or support, mostly indirectly through small investments. I value good, genuine, and honest people.
The reason I increased my stake in Pharmaseal is that I believe in the benefits the platform can offer, along with the open and honest communication from their CEO Daljit Cheema about current turbulent times and his clear plan to navigate the situation.
My increase in DAME is partly driven by my passion for products with good design and branding, and partly by psychology. I want to contribute to and support a brand that aims to help society by supporting small-scale manufacturers in developing countries, empowering women, and breaking social stigma. I strongly believe the brand has potential to achieve even more. I also believe the founders will work hard on the company, as this is their primary role and sole priority. Therefore, it is in their interest to increase the value of the business.
My next goal is to increase my stake in Pharmaseal to 100 shares and in DAME to 10,000 shares. I will review and adjust my plan once I achieve this goal.
Pharmaseal: https://www.pharmaseal.co/
DAME: https://wearedame.co/